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A senior creative designer, and art director with a sharp eye, strategic mind, and a love for ideas that cut through. I lead creative with confidence and curiosity, shaping work that’s visually striking, culturally relevant, and grounded in purpose. With over a decade of experience, I’ve built a deep understanding of how design, storytelling, and direction come together to elevate brands and drive meaningful impact.
As a creative leader, I guide ideas from spark to execution - across brand identity, campaigns, digital, motion, and experiences - always balancing craft with commercial thinking. I embrace technology as a creative enabler, using it to push boundaries, explore new formats, and keep work fresh in a fast-moving landscape. With me at the helm, brands don’t just stand out; they connect, resonate, and leave a lasting impression.
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